TIMES SQUARE INSTALLATION
My work with Formlabs was not only limited to creative content production, but also management of large-scale initiatives like the production of the world's largest Fresnel lens.
This art piece is a 10-by-12-foot Fresnel “lens” made of interlocking 3D printed bricks. I was the sole project manager overseeing all strategy and logistics for making this vision a reality.
Section Guide
1. Times Square Insallation
Times Square Installation
Primary Role: Creative Producer, Launch Strategy and Logistics Coordinator
My work with Formlabs was not only limited to creative content production, but also management of large-scale initiatives like the production of the world's largest Fresnel lens. This art piece is a 10-by-12-foot Fresnel “lens” made of interlocking 3D printed bricks. I was the sole project manager overseeing all strategy and logistics for making this vision a reality.
I managed over 50 Formlabs 3D printers to create nearly 3000 individual pieces in addition to assisting with the documentation of the process that was eventually utilized for content on Youtube, social, and paid advertising.
Titled "Window to the Heart", we were the winner of the 2018 Times Square Valentine Heart Design Competition. Previous winners include The Office for Creative Research, Collective-LOK, Stereotank, Young Projects, and Situ Studio. You can read a little more about the project here: Times Square in a New Light: Designing a Large-Scale 3D Printed Lens.
A Massive Undertaking
When this project was brought to my team, we were not even sure it would be possible to execute within the time constraints. The margin for error was slim, but I sourced outside help to speed up production and even drove tiles myself to New York when we encountered printing issues so construction could begin with the supplies we had on hand.
In addition to construction challenges, we were also tasked with finding a way to move the 3000 pound completed structure, which involved sourcing and managing a giant crane company to move the lens from downtown NYC and install it in the middle of Times Square. Ultimately, the project was completed on time and had a successful feature and PR run.
